State Bank
of India digital literacy program
This project bagged the first place in the UX design challenge organised by IBM ix. I played the role of a researcher and UX designer with three other colleagues.
PROBLEM STATEMENT
personas
research
value proposition
impact x effort
PROPOSAL
Current UI screens of SBI YONO
We came up with a phase wise implementation where SBI can start off with in app changes and move on to larger changes and investments with time.
PHASE 1 - Declutter
An app that allows users to view banking details, quickly pay and receive money without feeling overwhelmed.
Splash Screen
Video tutorials to help user understand the features of the app.
Redesigned screens of SBI YONO
Landing Screen
More visibility to items that are frequently used in the app.
Help with a Chatbot
Chatbot, to help users with their queries.
with voice & language support.
Locate physical help
Map to show all nearby banks, ATM's and partners close by.
This decluttering of the app with help options is required for users who are not digitally savvy. Especially users in the rural areas who feel overwhelmed with technology need to be reassured that they can ask for help anytime during their journey so the splash screen will enable them to understand how to ask for help along with other features.
PHASE 2 - SBI Locate
Locating CSP’s (Customer Support Partner's) and banks is crucial especially for users who need immediate help. This helps with trust building and allows people to have human contact rather than having to deal with phones and automated messages. This leads to increased loyalty and customer retention.
PHASE 3 - SBI Kids
Financial literacy can make or break a person’s life. It is a crucial aspect of education that is sadly missing from today’s curriculum. Teaching children in schools would not just aid their futures but would also help in aiding their parents’ financial journey.
While SBI offers 2 types of accounts for minors, it is a feature that largely goes unused. Furthermore, children especially in the rural areas hardly have the resources or knowledge to use a bank account efficiently and safely. Through our app, we will help children learn all about handling personal finances through gamification. They will learn to handle money, budget wisely, save for the future, invest and even make wise purchase decisions. But more importantly we will teach them about the ever evolving safety standards when managing money especially while transacting online. Our hope is that this will not only help children handle money confidently in the future but they will also in turn help their parents conduct more digital transactions.
Child
Has a tablet provided by the school which is either subsidised by the govt. or given free of cost.
SBI app is pre-installed and the kid signs up for an account.
Parent
Parent hears about kids learning about banking.
Indirectly learn from kids about safe banking practices.
Children help parents with setting up of accounts and digital transactions.
School
Usage of the app is monitored by teachers. Teachers can distribute tokens as rewards.
App gamifies learning about online bank safety, like receiving OTP, setting a PIN, username and passwords. The app will have features to teach children about saving, investing, and purchasing.
SBI
Awareness and education about safe banking practices helps save resources, money, and time for the SBI.
SBI partners with the government and the different boards of education to develop and maintain the app.
